Create Colourful Stories

At Smarties® we champion the essential role of play in a child’s development. Smarties® is a home of imagination for both parent and child - offering both the stimulation and safe haven, essential for development play.

Learn Through Play Downloads Centre

There’s a world of fun to discover in the Smarties® Imagination Hub; download a series of games, puzzles and music!

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Creating a sustainable future for our kids!

In 2021 the Smarties® Snacking and Sharing confectionery bags and toy packaging will move from plastic to recyclable paper formats.

Smarties® will be the 1st global confectionery brand worldwide to move to paper across all formats.