At Smarties® we champion the essential role of play in a child’s development. Smarties® is a home of imagination for both parent and child - offering both the stimulation and safe haven, essential for development play.
There’s a world of fun to discover in the Smarties® Imagination Hub; download a series of games, puzzles and music!Learn More
In 2021 the Smarties® Snacking and Sharing confectionery bags and toy packaging will move from plastic to recyclable paper formats.
Smarties® will be the 1st global confectionery brand worldwide to move to paper across all formats.
Discover SMARTIES® in a range of
snacking, sharing and gifting formats.