It all began in 1938 with our pioneering success in making instant coffee that would retain the natural coffee flavour. Since then, our expertise has helped coffee lovers throughout history – from WWII, the first successful Mount Everest climb, to the 1969 moon landing, and beyond.
It is our mission to ensure that our coffee not only tastes great but that we also make it with respect. Respect for the farmers growing it and for the land they grow it on.
It all starts with the men and women who grow our coffee beans – our farmers, our partners, our coffee heroes. By having our NESCAFÉ experts working close together with them, we ensure the use of innovative sustainable agricultural practices. Improving not only the well-being of their lands, but also their own well-being – helping them earn more and stay healthier.
We strive to make all our coffee production more sustainable – because we only have one planet. That means encouraging agricultural biodiversity on the land, saving water, and reducing carbon emissions across the whole product lifecycle – from farm to factory.
You may have noticed that most of our products are sold in glass jars. That’s because glass can be recycled endlessly without any loss of purity or quality. For every tonne of recycled glass, we save 670 kg of CO2. So, when we put so much respect into growing our coffee, it’s only natural that we’ll care just as much about what we sell it in.
This is where you come in. Because every step counts. So, cut the waste and enjoy the taste by swapping your disposable cups for a reusable cup. Enjoy your cup of respect.