New products

2012 promises to be another exhilarating and prosperous year for confectionery and as part of Nestlé’s continued drive to double the category, we have developed an exciting range of new products using our globally recognised brands.

Our product development has been designed to follow the category management approach, with all our new lines planned to add growth to the key subcategories of Premium Gifting, Familiy Gifting, Snacking and Informal Gifting.